1. Introduction to Accessible Tourism
This module introduces the concept of tourism for all, based on comprehensive and shared experience and data emerging from different recent studies of the supply and the demand. It introduces the background of tourism for all and the most significant experiences undertaken in the specific area and analyses the legislative framework of reference at European and international level.
The concepts of Design for All and Universal Design will be explained to introduce the meaning of inclusion and mainstreaming in the domain of accessible tourism.
Skills – LEARNING OUTCOMES
The trainees will be able to:
- Understand the value of the market
- Plan strategies to adapt service to Tourism for All
- Understand the buying habits of potential customers
- Define proper marketing strategies and offers to reach the diverse range of customers
- To know the meaning of the term Tourism for All
- To know the main activities carried out in this field
- To know the trends and the sector economic relevance
- To know the profiles of customers and their buying behaviour
- Background to the concept of Tourism for All, equal opportunities, integration and inclusion
- The potential economic impact of “Tourism for All” on the tourism market
- Studies and researches in Europe and worldwide
- Interpreting data on the tourism target and expected results and trends.
- Introduction to the legislative framework, from the recognition of the equal rights of people with disabilities to the national legislation on the removal of architectural barriers and the provisions for inclusion; UNCRPD and the social/environmental model of disability, European Accessibility Act.
- Design for All / Universal Design strategies and goals for the design of accessible environments, products, and services (including information).
Duration. Face to face – 5 hours, E-learning – 5 hours. Total 10 hours.
- Lectures 8
- Quizzes 1
- Students 0
- Certificate Yes
- Assessments Yes