Section 1 - How to design accessible information 3
Section 2 – How to deliver accessible information 8
Section 3 – Experiences 7
Introduction to Module 5
At this point in the course, you acquired all the information necessary to clearly outline the overall framework of the topic; now you know and understand, through the exploration of the previous modules, what is meant by the expression tourism for all, what are its dynamics, which are the actors and which are the opportunities: cultural, social, ethical and economic.
At this point you know that tourism for all is a sector in which much has been done and much remains to be done. Indeed, much remains to be done in the communication sector, as well as in policy, strategy and implementation of new practices. In this Module we are going to analyze the basic principles of accessible information.
In this module you will learn:
- Why accessibility of information is important to customers and businesses in the tourism sector.
- How to design and implement accessible information in different formats.
- Where to find additional resources (key references, websites, analytical tools, videos and other aids which will enable you to make your own in-depth studies in this important field.
Module 5 is divided into three sections: the first section introduces the principles relating to accessibility criteria for the design and implementation of information, in compliance with the principles of Universal Design.
The second section, starting from the premise that the diffusion of information accessibility cannot disregard the accessibility of the information itself, describes the possible ways of transmitting information, reporting the main elements of the process and the third section presents some examples and good communication practices that we have analyzed taking into account the principles, tools and methods shared in the previous sections and using the proposed evaluation tools.
The content of the module is inspired by various “open source” documents and online resources, including:
- the principles elaborated by the United Nations World Tourism Organization (UNWTO) in their technical manual “Recommendations on Accessible Information in Tourism”,
- the “Toolkit on Universal Design for Customer Engagement in the Tourism Sector” developed by the Centre of Excellence in Universal Design, (Ireland);and
- the technical guidelines of the major operators in the digital information sector such as: Adobe, Microsoft or Google.
Regarding the section on the accessibility of websites, the key reference point is W3C®. The World Wide Web Consortium (W3C) was born in October 1994 from the meeting between Tim Berners-Lee (co-inventor with Robert Cailliau of the World Wide Web) and CERN in Geneva (the European Organization for Nuclear Research) with the goal of defining common protocols for system development ensuring their interoperability.
The content of the module is also enriched by resources from the third sector: universities, associations, research institutes.
At the end of each section of Module 5 you will find an extensive Annex containing an annotated list of websites and other resources for further study.