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Introduction 1
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Lecture1.1
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Section 1 - How to design accessible information 3
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Lecture2.1
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Lecture2.2
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Lecture2.3
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Section 2 – How to deliver accessible information 8
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Lecture3.1
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Lecture3.2
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Lecture3.3
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Lecture3.4
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Lecture3.5
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Lecture3.6
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Lecture3.7
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Lecture3.8
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Section 3 – Experiences 7
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Lecture4.1
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Lecture4.2
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Lecture4.3
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Lecture4.4
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Lecture4.5
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Lecture4.6
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Quiz4.1
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The message
The communication process has in the message – and in the content that the message intends to convey – its central element. In this regard, the UNWTO Recommendations highlight, in particular, two elements: consistency of information and regular updating of information.
Speaking more generally of the communicative process, we can however affirm that, the message must be, in order to be subject to an effective communicative process, easily decodable by the receiver and, above all, adapted to his needs, and that means customized. Of course it has to be updated and consistent, as well.
Also in this case we can refer to the Recommendations, where they underline the need for customization of the information. The document limits the customization of information to an individual context but the message transmitted should always be designed and constructed with the aim of anticipating the questions of the potential customer and accompanying him/her in drawing the map of the journey he/she intends to make. By customizing the message as much as possible in relation to the needs of our reference target group we will be able to offer the tools to imagine and “dream” a possible travel experience for our potential customers. Technical information and suggestions are clearly essential and are the basis for the construction of an accessible experience.
In section 1 of the module, outlining the design and implementation phases of accessible websites, we emphasized, referring to the W3C guidelines, the importance of involving end users in the different design and implementation phases of the product or service. In this section, we want to reiterate the same principle: the involvement of end users and the ability to listen to the needs of our potential customers are crucial. In designing the communication materials we cannot disregard the needs, expectations and desires of those who will receive our messages: be they purely informative or promotional.