This module explains how to analyse collected accessibility data according to the needs of customers and how to be able to deliver structured information which is accurate, reliable, simple and clear. It includes the ways to communicate the analysed information through different channels to the customers. 

Trainees will be aware of why accessibility of information is important to customers and businesses in the tourism sector and will be able to guide his/her clients to make their information policy accessible.  

 Skills – LEARNING OUTCOMES 

The trainees will:  

1. Understand the basic element of accessible communication 
2. Get familiar with specific requirements of different distribution channels
3. Understand how to communicate accessible info in an accessible way according to different specific access needs of potential customers

Theoretical-technical skills: 

1. To be able to make a diagnosis of communication channels and strategies of companies and organisations active in the tourism sector
2. To be able to design and improve the accessible communication strategy of companies and organisations active in the tourism sector
3. To be able to valorise information about accessibility to improve the business of companies and organisations active in the tourism sector 

Contents 

Module 5 is divided into three sections. 

1. How to design accessible information: the first section introduces the principles relating to accessibility criteria for the design and implementation of information, in compliance with the principles of Universal Design.  

• The natural accessibility of communication
• The principles of Universal Design in the information sector
• The reference principles and the features of accessible information
• The business case for Universally Designed communications
• Written communication
• Face-to-face, telephone and video communication
• Electronic and Web-based communication

2. How to deliver accessible information: the second section, starting from the premise that the diffusion of information accessibility cannot disregard the accessibility of the information itself, describes the possible ways of transmitting information, reporting the main elements of the process. 

• The reference framework
• The sender
• The message
• The code
• Graphic symbols
• Graphic symbols and supporting texts
• Code mix
• The channel
• The receiver

3. Information distribution experiences: the third section presents some examples and good communication practices that have been analyzed taking into account principles, tools and methods shared in the previous sections and using the proposed evaluation tools.

• Experience 1 – Royal National Theatre of London
• Experience 2 – Hotel Scandic
• Experience 3 – Airbnb
• Experience 4 – AccessAble 

Duration. Face to face – 8 hours, E-learning – 5 hours. Total 13 hours.

Module 5 Description

Handouts_Module 5